The Future of Investing



Strategy No. 5:
Buy Blue Chip Stocks to Hold in the Long Term

One strategy that has proven its value over time is to be a long-term holder of major growth stocks as these types of companies have proven their ability to deliver superior performance over the medium to long term. Again, this requires regular scrutiny of the market. The most common term for these stocks is 'blue chip'.

Although blue chip companies have a history of regularly returning solid profits and dividends, don't be misled into believing they are immune to economic downturns. They're not. However, they are usually large enough to weather an economic battering better than smaller companies. Companies that fall into the category of blue chip stocks include Telstra, National Australia Bank, Coles Myer and Westfield Holdings.

Whatever portfolio mix you are considering, you should include some blue chip stocks. The proportion you choose will depend on the type of mix you are after.

Next: Buy Emerging Growth Stocks

  

  

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